UX and SEO are usually viewed as two unrelated areas of design. Nonetheless, they are interrelated a lot. UX can directly influence your SEO ranking and traffic more than it can force the latter to rank higher.
Contact the best Milwaukee SEO Company to understand how they can help you to get the best user experience. Read on to know more.
What Is User Experience or UX?
User Experience (UX) is best described as the emotional response that users have while using your website. These range from usability basis such as how simple it is to find your way through the site to how long the site takes to load. A positive UX leads to increased time spent on site, enhanced visits to other pages and increased number of visits.
The Importance of UX on SEO
The recent technique used by search engines is that it ranks sites that are most useful to the users. Here are some reasons why UX is crucial for SEO:
Lower Bounce Rates
When the visitors come to the site and immediately move away to another site without the slightest interaction with the first site it is referred to as bounce rate. High bounce rate means your site is not providing quality content to the visitors that can be relevant to their search. So, you must work on the user experience to make it better to lower the bounce rate on your site and make it interactive.
Longer Spending Time
The next important thing about better user experience is increased spending time to your website. It means the time your potential customers spend on your website. If your content is simple and comprehensive and the layout of your web site is friendly, the audience will spend more time on it. Thus, this increased spending time can contribute to your SEO optimization.
Better Mobile Experience
As more people are visiting sites via their handheld devices, it is important to have a mobile optimised website. Google prefers sites that are mobile-friendly, and UX makes it possible for your website to be friendly and more usable in the mobile devices.
Increased Page Views
A well designed site to the user will compel users to visit other pages within the site. Not only does this enhance the quantity of visits to the pages of the website, but also informs the search engines that your content is useful, which in turn may help improve your standing.
Tips to Design a User-Friendly Website
Having established the link between UX and SEO, it is about time to explore how to design a user-friendly website. Read on to know more-
Simple Navigation
Make the important links easy to find on your website and the flow around your website should be easy. Web users should easily locate something they are searching for on your website. Ensure that appropriate text is added to labels of all sections and sub-sections of the given menu and at the same time, ensure that the number of clicks required to get to the most relevant sections of the website is minimal.
Fast Loading Times
Page speed is an essential element to both the usability and the rankings. You don’t want your audience to leave your site before the page even loads, right? To enhance the loading times, it is necessary to optimize image files, decrease the number of plugins and apply the CDN. Optimizing and reducing loading time will in turn result to improved user experience and higher search engine ranking.
Mobile Optimization
Always go for a responsive design that is built in such a way that it can fit in any display size. Check how your site looks and functions through different browsers and various devices it will be used in.
Clear and Readable Content
It’s clear that content decides a lot about your site; however, that content must be laid out properly as well. Aim at using a lot of white space on your page in order that people can easily read through the information that you have provided. Properly divide the text into sub-headers, use bullet points, and add illustrations to the text. Choose a font that is easily readable and not too small or too large in size. Effective typographic design makes a positive impact to UX and has potential for improving SEO standards.
Engaging Visual Design
Layout and graphic design affect the usability of your site as they are part of the UX. Choose the appropriate colors, fonts and graphic elements that would be appropriate to your company’s image and suitable for your target audience. But, at the same time, do not overload your pages with too many elements at once. Keeping your site free of clutter and visually appealing ensures that it does not scare users away which leads to bounce rates.
Use Clear CTAs for Better User Experience
Your website should lead visitors to a desired call to action, for example, to subscribe to a newsletter or to buy a product. Make the CTAs clear and persuasive to be seen on the page. When well designed, CTAs help in improving the user experience and as a result, increase the conversion rates.
User Testing and Feedback
Finally, massively test your website with real users. Evaluations and assessments should be done to find out what needs to be changed and what is going well. Check how the visitors navigate your site using heat maps and analytics. The real testing and fine-tuning guarantee that your web site stays mostly friendly to end users and optimized for SEO demands.
Optimisation for users is also an indispensable part of SEO which links with its acronym. If a web-designer, like Milwaukee SEO Company, provides customers with friendly experience then the website will likely to be ranked in the search engine. To enhance the UX and thus improve the SEO, one should employ the above strategies well.