Hello was launched in 2016 by Orkut Büyükkökten, the Turkish software engineer who founded Orkut. Hello was shut down on September 30, 2019, just over 3 years after its launch. The company cited low user engagement as the reason for the shutdown. Hello had only been downloaded approximately 1 million times, compared to Orkut’s 300 million active users at its peak.

Reasons for Hello Social Networking Service Failure

• Limited availability: Hello was only available in a few countries, including Brazil, India, the United States, the United Kingdom, and Canada. This limited its reach to a smaller pool of potential users.
• Lack of features: Hello was a simple social networking service that connected people with their friends and family. It offered fewer features than other platforms, such as the ability to create groups, share videos, or stream.
• Poor marketing: Hello was not marketed as aggressively as other social media platforms. This meant that many people were not aware of its existence.
• Competing platforms: Hello launched in 2016, when the social media landscape was already crowded with established platforms like Facebook, Twitter, and Instagram. These platforms had a large user base and a wide range of features, which made it difficult for Hello to compete.
• Privacy concerns: Hello was criticized for its lack of privacy features. This meant that user’s personal information may have been more vulnerable to shared or accessed by others. Privacy concerns are a major concern for many people, which could have led some users to avoid Hello.
• Technical problems: Hello was plagued by technical problems, such as outages and bugs. This made the platform unreliable and frustrating, which could have led users to abandon it.

However, Hello could have increased in popularity if it had addressed these issues and improved its features.

Entrepreneurs can learn a lot from the failure of Hello Social Networking Service. Here are some key takeaways:

• Do your research: Before launching a new product or service, it is important to do your research and understand the market. This includes understanding the needs of your target audience and the competition.
• Offer a unique value proposition: Your product or service must offer something unique that sets it apart from the competition. This could be a feature, a benefit, or a price point.
• Market your product or service aggressively: You need to let people know about your product or service if you want them to use it. This means investing in marketing and promotion.
• Be prepared for competition: There will always be competition in any market. You need to be prepared to compete for customers.
• Listen to your customers: Pay attention to what your customers are saying and address their concerns. This will help you improve your product or service and build customer loyalty.
• Be patient: It takes time to build a successful business. Don’t expect overnight success.

By following these tips, entrepreneurs can increase their chances of success in the social media space.