Google Search Lab is a new platform where Google tests new search features and experiments with new ways to improve the search experience. It is not yet clear how Google Search Lab will ultimately impact local ads, remarketing ads, and discovery ads, but it is likely to have a significant impact.
Here are some ways that Google Search Lab could impact local ads, remarketing ads, and discovery ads:
Local ads
- AI-powered personalization: Google Search Lab is testing new ways to use AI to personalize search results for individual users. This could mean that local ads are more relevant to the specific needs and interests of each user. For example, a local restaurant could show users ads for dishes that are popular in their area or that they have ordered in the past.
- Multimodal search: Google Search Lab is also testing multimodal search, which would allow users to search for information using a variety of different inputs, such as text, images, and voice. This could mean that local ads are more visible to users who are searching for information in different ways. For example, a local business could use images of their products or services in their ads to target users who are searching for information using images.
Remarketing ads
- AI-powered personalization: Google Search Lab is also testing new ways to use AI to personalize remarketing ads. This could mean that remarketing ads are more relevant to the specific products or services that each user is interested in. For example, a retailer could show users ads for products that they have viewed on their website or that they have abandoned in their shopping cart.
- Multimodal search: Multimodal search could also be used to improve remarketing ads. For example, a retailer could use images of the products that a user has viewed on their website in their remarketing ads.
Discovery ads
- AI-powered personalization: Google Search Lab is also testing new ways to use AI to personalize discovery ads. This could mean that discovery ads are more relevant to the specific interests of each user. For example, a travel company could show users ads for travel destinations that they are interested in, based on their past travel bookings and browsing behavior.
- Multimodal search: Multimodal search could also be used to improve discovery ads. For example, a travel company could use images of travel destinations in their discovery ads to target users who are searching for information using images.
Overall, Google Search Lab is likely to have a positive impact on local ads, remarketing ads, and discovery ads. By using AI and multimodal search to personalize ads and make them more relevant to the user, Google Search Lab can help advertisers reach their target audience more effectively and achieve their business goals.
Here are some specific examples of how advertisers can use Google Search Lab to improve their local ads, remarketing ads, and discovery ads:
- A local restaurant could use AI to create personalized ad experiences for each customer. For example, the restaurant could show customers ads for the types of food that they are most likely to be interested in, based on their past order history and dining preferences.
- A retailer could use multimodal search to create remarketing ads that are relevant to the products that a user has viewed on their website. For example, the retailer could show users ads for the products that they have abandoned in their shopping cart, or for similar products that they have viewed in the past.
- A travel company could use AI to create discovery ads that are relevant to the travel destinations that a user is interested in. For example, the company could show users ads for destinations that they have searched for in the past, or for destinations that are similar to the destinations that they have visited in the past.
These are just a few examples of how advertisers can use Google Search Lab to improve their local ads, remarketing ads, and discovery ads. As Google continues to develop and test new features and experiments, it is likely that we will see even more innovative and effective ways to use Google Search Lab to improve these types of ads.sharemore_vert